Social media has given brands and entrepreneurs the ability to know (directly) exactly what consumers are searching for and what customers are looking for. This has allowed business owners and brands to build more accurate and successful advertising and marketing campaigns through ads tailored to specific interests and targeted to specific consumer groups and relevant audiences . Social media is also considered one of the most important content marketing channels.
In fact, with the advent of social media, targeting potential customers and consumers has become easier than ever!
But, which social media platform or site is best for your business, through which you will be able to attract more audiences, customers, and potential consumers for your services and brand?
Well, in this article, I’ll help you figure out which social media platform is best for your business. It’s an easy guide to help you choose the best social media channels for your business.
Choose the right social media platform for your business.
Let’s start listing the best social media platforms and their advantages in a hierarchy of various social media platforms that will give you a clear idea of which social media to choose first for your business.
Facebook is actually one of the most powerful, if not the best, social media channels and platforms for businesses.
Well, you might be wondering on what basis I considered Facebook to be the best, right?
So let me answer your question. With over a billion real, active users, Facebook allows users to connect with family and friends, stay up-to-date on topics they care about, and follow their celebrities. Not only that, but over the past two years, Facebook has welcomed advertising and enabled entrepreneurs to use the platform to build brands and grow their businesses. This has revolutionized the way brands market to their customers and attract new consumers through online or digital marketing.
In reality,
When marketers were asked which social media platforms they preferred for online marketing, 62% of those surveyed chose Facebook .
To help you better understand and appreciate the importance of Facebook for developing and growing businesses and brands , I will list some of the features of Facebook for Business!
Advantages of using Facebook for business
- The most powerful social media platform in terms of number of subscribers and interaction rate .
- Greater potential to gain more potential customers.
- The best place to advertise your brands.
- Ability to provide customer service to the public and receive feedback .
- The ability to target ads specifically to a specific group of people.
- An ideal platform for text marketing. Your posts on Facebook can be more descriptive and longer .
- Facebook users are more open and interested in reading and absorbing text content, so you don’t have to worry about the length of your posts.
However, to make the most of Facebook, there are some effective practices and actions you can implement on Facebook to grow your business. Here are some of these tactics and actions you can take on Facebook…
Effective ideas and practices for using Facebook for business
- Surprisingly, 93% of social media marketers use Facebook ads regularly and consistently. So, you can create your ads by precisely targeting a specific group of Facebook audiences. Targeting people who are genuinely interested in your business or product, staying in touch with your audience, receiving feedback, and providing customer service on Facebook is a great way to attract more followers.
- Transform your text content from posts, articles, and blog posts into engaging videos to share on Facebook by taking advantage of text-to-video tools to do so.
- Create Facebook business pages and groups for your business and products to interact and communicate directly with your audience.
- Make sure to use mobile ads to promote your brand on Facebook.
- You can create advertising strategies using innovative and unique ad formats such as Audience Network, Feed Ads, and Mobile Ads.
- Run Facebook ad campaigns with different goals : increasing brand awareness, local awareness, driving traffic to your website, or generating leads.
- Use advanced analytics and statistics to measure the performance of your Facebook ads and understand audience interests.
So, before you spend your money on various Facebook strategies, try these steps above. You never know, these things can help you attract more organic traffic and new customers!
With 330 million active users on Twitter, this social media platform is more commonly referred to as the “modern newsroom” of social media.
These days, Twitter has become a platform where every entrepreneur and even ordinary people must be present.
In fact, Twitter marketing is called “social currency.”
Now you might be asking what is social currency, right?
Well, social currency refers to the knowledge people share with others on a single social media platform. It represents the actual potential of your business’s presence, which will benefit your customers, as well as your business and brand.
But,
You may still have doubts why you should use Twitter to grow your business?
Here are some reasons why you can consider this a great answer to your question!
Advantages of using Twitter to grow your business
- Large conversion range.
- Expanding your market reach is simple.
- Targeting customers is easy.
- Great platform for podcasts.
- A great social media platform for providing customer support.
- An open platform for all businesses.
Although if you’re looking for a clear perspective, check out some of the interesting things you can do with Twitter to grow your business.
Effective ideas and practices for using Twitter for business
- You can build networks and relationships with competing brand leaders and relevant influencers.
- Improve brand awareness by directly engaging with your target audience by responding to their tweets, mentioning them in your tweets, replying to their tweets, commenting and liking their response, and more.
- Build your brand image through customer service by answering their inquiries and providing positive feedback.
- You can measure the performance of your Tweet ads with the help of available statistics and analytics.
- “Short and sweet” is the best policy for content posted on Twitter. Always be “factual” and “to the point,” as most Twitter users use it for brief updates and news.
- Try to keep your tweets between 120 and 130 characters because Twitter users expect quick, short, and easy-to-digest content.
- Creating content on Twitter can be compared to crafting headlines for articles and news.
- Twitter users appreciate smart tweets, however, make sure you infuse your brand message into your tweets in a smart way.
- Take advantage of popular hashtags by including them in your tweets to appear under #conversation.
- Keep up with current events and trends on the platform and within your business website and leverage them to promote your tweets, get them featured in search results, and engage with the trend.
- Implement and try using different ad campaigns for different goals such as: increasing traffic, collecting high-quality leads to the landing page, etc.
LinkedIn is a great social media platform for business marketing. With 500 million active members, LinkedIn is a platform that allows you to target an audience within your business niche.
Unlike other social media platforms, LinkedIn prioritizes relationships more than any other platform. Therefore, if you want to gain exposure on LinkedIn, it’s best to build networks and relationships first rather than jumping straight into a sales pitch.
In short, LinkedIn is one of the most important social networks that can help you reach entrepreneurs and buyers and connect with professionals and experts. Therefore, you can consider LinkedIn one of the leading B2B social networks.
You don’t get the idea yet! Well, don’t worry..
The six features below will help you consider using LinkedIn to grow your business.
Advantages of using LinkedIn for business growth
- An ideal social platform for Customer Relationship Management (CRM).
- It helps create awareness of your business and build reputation for your brand.
- The power of building links , driving traffic, and bringing visits to your brand.
- Longer customer lifecycles. In customer relationship management (CRM), the customer lifecycle describes the progression of steps a customer goes through when considering, purchasing, using, and retaining a product or service.
- A great resource for keeping your mind alert.
- A great platform to generate new leads quickly.
In reality,
To make the most of LinkedIn as a digital marketing platform, here are some LinkedIn marketing practices and ideas you can implement to grow your business.
Effective ideas and practices for using LinkedIn for business
- You can grow your email marketing list and create a draft that says thank you for being connected on LinkedIn.
- Using LinkedIn powered updates will help businesses push their posts to an individual’s LinkedIn feed.
- Post directly to LinkedIn and go viral. It’s one of the most powerful tools, and if your posts gain traction, LinkedIn will highlight them, potentially leading to a significant number of views.
- Joining LinkedIn groups or creating your own will help you create buzz around your brand, and it’s a great way to find out what your audience is thinking.
- Create a LinkedIn page for your company or brand to post the latest news about your company, showcase your products and services, and share updates with your target audience.
Instagram is one of the fastest growing social media platforms and websites with a very strong social media presence globally.
80% of users follow at least one activity on Instagram.
With over 800 million active users, Instagram is definitely a worthy social media platform for business growth.
In fact, research indicates that 1 in 5 minutes of a mobile user’s time is spent on both Instagram and Facebook. Well, since Instagram is a visual-based platform used to share beautiful photos and videos, people these days are choosing Instagram to grow their businesses because the user numbers speak for the platform.
The benefits and features of using Instagram will convince you in a better way!
Advantages of using Instagram to grow your business
- Helps you communicate with your customers across various channels.
- Instagram ads have the most advanced reach and targeting capabilities among other social media ads.
- Leads and sales can be easily tracked with Instagram ads.
- Visual Platform – Use images as power.
- Help build a hyper-engaged community.
- User-Generated Content (UGC) is a great tool to boost your Instagram marketing.
Effective ideas and practices for using Instagram for business
Here are some things you can do when planning to use Instagram for your business.
- You can use Instagram with Facebook for a broader audience and unified management .
- You can easily connect with your target audience through your official Instagram profile and engage more audience by following, liking, commenting, and responding to their posts.
- Instagram helps drive high brand awareness. You can also consider creating unique ad formats by adding engaging videos and images to attract more audiences.
- You can check the performance of your ads using data available on Facebook statistics.
- Paid advertising on Instagram is worth it because through advertising, there are greater chances of attracting the attention of your audience.
Well, there are many social media platforms that are entering the business field every day, but if you were to ask, which social media platform or site is most relevant to business or its growth, then these social media platforms are the most suitable to answer your question.
in conclusion!
There is no doubt that social media platforms have become a means of communicating with people across the globe, but we cannot deny the fact that social media platforms have also become a means of promoting businesses and brands.
With so many options available on social media like Facebook, Twitter, Instagram, LinkedIn, Pinterest and more, it’s becoming difficult to know which social media channels are best for our business, right?
Well, you have come to the right place as this guide will definitely help you choose the perfect social networking platform for business.
