In this article, I will provide you with a comprehensive guide to the sizes and dimensions of social media designs and images , such as the sizes of designs for Facebook, Twitter, Instagram, LinkedIn, and other social media sites.
Latest image size specifications for various social networks, including Instagram, Twitter, Facebook, LinkedIn, and more.
The dimensions and sizes of images and visuals on social media sites are constantly changing with the development and diversity of mobile and smart device screen sizes and dimensions, such as computers, phones, and tablets. Therefore, if you work in digital marketing or design, this guide is your reference before you open Photoshop or a design program and start designing social media banners, a cover photo, or an Instagram ad . You must take into account the dimensions specified by developers so that your post or design appears optimally to social media users and is compatible with the various screen sizes used by others.
Social media image and ad design sizes
In this article, we’ll cover the latest updated social media design size guide for 2022, including Instagram, Facebook, and LinkedIn. Social media design sizes are constantly changing. One moment, your page’s cover might be perfect, and the next, its dimensions might be completely inappropriate. It’s difficult to get the right sizes for each social media platform. So, after reading this article, you’ll have a complete social media design size guide at your fingertips, ready to review at any time. The image below shows the latest updated social media design sizes for 2022.
For images and designs to look good, the sizes and dimensions of the images and designs must be appropriate and compatible with the standard sizes of each social media site. This is what makes them look very good.
So let’s get to know the design dimensions of each social media site separately.
Facebook image and ad sizes
Facebook is constantly updating its design and image dimensions. The best strategy to future-proof your brand content is to upload the highest-quality image possible. Stick to Facebook’s recommended file formats for best results.
Facebook profile picture sizes
Facebook profile picture dimensions are: 170 x 170 pixels (on most computers).
Your Facebook profile picture will be displayed at 170 x 170 pixels on desktop, while it will be displayed at 128 x 128 pixels on smartphones.
Facebook cover photo sizes
- Cover photo sizes and dimensions on Facebook are: 851 x 315 pixels ( recommended )
- On desktop screens, the Facebook cover photo will appear in size: 820 x 312 pixels.
- On a smartphone screen size, your Facebook cover photo will appear as: 640 x 360 pixels
- Minimum cover photo size on Facebook: 400 x 150 pixels.
- Ideal file size: less than 100 KB
- To avoid any compression or distortion of your cover image, upload the image file in JPG or PNG format.
- Use the recommended pixel sizes for the fastest loading times.
- Profile pictures and cover photos that contain logos or text work best when uploaded as a PNG file.
- Don’t drag to change position once your cover image is uploaded.
Note: Facebook profile and business pages have the same dimensions for both the profile and cover photos.
Facebook Timeline Photo and Post Sizes
Facebook automatically resizes and formats your images when you upload them as a post to fit the site’s timeline width of 500 pixels and fit the 1.91:1 aspect ratio.
To avoid image breakage or slow image loading time, design images according to the following criteria:
- Recommended size: 1200 x 630 pixels
- Minimum size for Facebook post images: 600 x 315 pixels
advice:
- If you want to post 2 to 10 images in your Facebook brand post using scroll or carousel view, the images must be 1200 x 1200 pixels.
- That is, the aspect ratio of the images should be 1:1, i.e. square.
Facebook photo sizes for panoramas or 360-degree photos
The minimum size for a panorama or 360-degree image on Facebook must be “30,000 pixels in any dimension, and less than 135,000,000 pixels in total size.”
Also, the aspect ratio of the image should be: 2:1.
advice
- Facebook automatically recognizes and processes this type of image based on “camera metadata in photos taken with 360-ready devices.”
- These Facebook photo files can be up to 45MB for JPEG files or 60MB for PNG files.
- Facebook recommends using JPEG files for 360-degree photos and ensuring the files are no larger than 30MB.
Facebook story image sizes
Facebook story image sizes are: 1080 x 1920 pixels (recommended)
advice
- Facebook Stories play in full-screen format, with an aspect ratio of 16:9.
- Don’t choose an image that is less than 500 pixels wide.
- For stories with text, consider leaving 14% of the top and bottom free of text (which equates to 250 pixels). This way, any calls to action won’t be covered by your brand’s profile image or buttons.
Facebook image sizes for ads
- Facebook feed ad sizes are : 1080 x 1080 pixels minimum. The minimum size is 600 x 600 pixels. The ratio is 1.91:1 to 1:1. The maximum file size is 30 MB.
- Facebook sidebar ad sizes are: 1080 x 1080 pixels minimum. 254 x 133 pixels minimum. 1:1 ratio. ( Remember: This is a desktop-only ad format. )
- Facebook image sizes for Instant Articles are: at least 1080 x 1080 pixels. 1.91:1 to 1:1 ratio. Maximum file size: 30MB.
- Image sizes for Facebook Marketplace ads are: at least 1080 x 1080 pixels. 1:1 ratio. Maximum file size: 30 MB.
- Image sizes for Facebook search ads: Minimum 1080 x 1080 pixels. Minimum size 600 x 600 pixels. 1.91:1 to 1:1 ratio. Maximum file size 30MB.
- Facebook image sizes for promotional messages : at least 1080 x 1080 pixels. 1.91:1 to 1:1 ratio. Maximum file size: 30 MB.
- Facebook Messenger inbox ad sizes : 1080 x 1080 pixels minimum. 1:1 ratio. Minimum size: 254 x 133 pixels. Maximum file size: 30MB.
- Facebook Messenger Stories ad sizes : 1080 x 1080 pixels minimum. 9:16 ratio. 500 pixels minimum width.
Instagram photo and design sizes
Instagram supports both landscape and portrait-oriented images. It also still supports square images, which the platform was famous for when it first launched.
This increases your branding options. But it also makes image dimensions more complex to get right. So follow these guidelines to ensure your images look their best and are optimized on the site.
Instagram profile picture dimensions: 320 x 320 pixels
Instagram profile pictures are displayed at 110 x 100 pixels, but image files are stored at 320 x 320 pixels, so make sure you upload a smaller image.
Although the dimensions are square, Instagram profile photos will be displayed as a circle. Make sure the elements you want to focus on in the image are centered so they don’t get cropped.
Instagram Post Image Sizes (Feed Images):
- Horizontal: 1080 x 566 pixels
- Vertical: 1080 x 1350 pixels
- Square: 1080 x 1080 pixels
Supported aspect ratios: anywhere between 1.91:1 and 4:5 .
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Recommended image size : Width 1080 pixels, Height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)
- If you want your photos to look their best on Instagram, make sure to upload an image that is 1080 pixels wide.
- When you share an image on Instagram that is larger than 1080 pixels, it will be compressed and resized on Instagram to 1080 pixels.
- If you share an image with a resolution lower than 320 pixels, Instagram will scale it down to 320 pixels.
- If your image is between 320 and 1080 pixels wide, Instagram will keep that image at its original resolution, “as long as the image’s aspect ratio is between 1.91:1 and 4:5 (between 566 and 1350 pixels high by 1080 pixels wide).”
- If the uploaded Instagram image is in a different aspect ratio, the platform will automatically crop your image to fit the supported aspect ratios.
Instagram Stories Sizes: 1080 x 1920 pixels
- The aspect ratio is 9:16.
- Uploading an image with a smaller pixel size (but the same aspect ratio) means the story will cache faster.
- If you don’t use this ratio, your Instagram Stories may appear oddly cropped, zoomed in, or leave large portions of the screen blank.
- Instagram Reels uses the same dimensions.
Instagram circular image sizes
- Horizontal: 1080 x 566 pixels
- Vertical: 1080 x 1350 pixels
- Square: 1080 x 1080 pixels
Aspect ratio: horizontal (1.91:1), square (1:1), vertical (4:5)
Recommended image size: width 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is horizontal or vertical)
Instagram Reels photo sizes:
- 1080 x 1920 pixels
- This is an aspect ratio of 9:16.
- Cover image: 1080 x 1920 pixels
Keep in mind that Reels will be cropped to a 1:1 image when displayed in your profile feed and a 4:5 image in your home feed.
Instagram Ad Image Sizes
- Horizontal: 1080 x 566 pixels
- Square: 1080 x 1080 pixels
- Minimum width: 320 pixels
- Maximum width: 1080 pixels
- Supported aspect ratios: anywhere between 1.91:1 and 4:5
advice:
Remember: Instagram ads that appear in users’ feeds can’t contain more than 30 hashtags.
There are also recommendations on the number of characters to include in the text and main headline of the ad.
Twitter image design sizes
Tweets that include images consistently get more clicks, likes, and retweets than tweets without images, so it’s a good idea to always add images on Twitter.
Twitter profile picture size is 400 x 400 pixels.
Your Twitter profile picture, or Twitter avatar, is the main image that represents you or your brand across the network.
Your profile picture will be seen in several places on your page, in your timeline every time you tweet, when you follow, and in the “Who to Follow” boxes, so make sure your profile picture is clear and 400 x 400 pixels in size.
Twitter cover photo size is 1500 x 500 pixels.
But it is better to use 1500 x 500 pixels.
The image size in tweets on Twitter is 1600 x 900 pixels (recommended sizes)
Twitter accepts images in tweets to be at least 440 x 220 pixels in size.
Fortunately, in 2021, Twitter made waves with #TwitterCropIsGone, eliminating the sometimes-unwanted automated cropping of vertical images that often became the subject of memes and jokes among the platform’s users. Extra-wide or tall images with unusual aspect ratios may still be cropped, but for most images with a standard 4:3 or 16:9 aspect ratio (or close to it), you won’t have to worry too much about centering subjects around automated cropping.
Recommended image sizes by tweet type:
Image of a tweet with a shared link: 1200 x 628 pixels
Share a Tweet on a single image: 1200 x 675 pixels (recommended, but most standard aspect ratio images will not be cropped)
Tweet to share two images: 700 x 800 pixels (both images)
Tweet Share three photos:
Left image: 700 x 800 pixels
Right images: 1200 x 686 pixels
Share four photos on Twitter: 1200 x 600 pixels (each)
Four is the maximum number of images allowed in a single tweet.
The recommended aspect ratio is 16:9.
Images can be edited while tweeting from the Twitter app on iOS or Android.
Maximum file size is 5MB for images, 5MB for GIFs on mobile and 15MB on the web.
Twitter Ad Design Sizes
- Website card image: 800 x 418 pixels for an aspect ratio of 1:1.19.
- 800 x 800 for an aspect ratio of 1:1.
- App card image: 800 x 800 pixels for a 1:1 aspect ratio.
- and 800 x 418 pixels for an aspect ratio of 1:1.19.
- Direct message card: Minimum width should be 800px.
- Aspect Ratio
YouTube image and design sizes
YouTube has over a billion unique users each month and is available on hundreds of millions of devices. More than a million brands have already realized that YouTube represents a great opportunity to reach their fan base.
YouTube channel profile picture: 800 x 800
YouTube allows you to set different borders for your profile image, but the dimensions remain the same. Make sure you have a YouTube profile image set up before setting your borders.
Image Guidelines:
- Recommended size is 800 x 800 pixels.
- Image types: JPG, GIF, BMP, or PNG.
YouTube channel cover image dimensions: 2048 x 1152
Add a touch of excitement and professionalism to your YouTube channel by adding a distinctive cover image. When users click through to your YouTube videos, attractive images can entice them to stay longer and watch more of your videos.
Image Guidelines:
- Recommended 2048 x 1152 pixels.
- Mobile and web safe area (no text and logo cropping) 1546 x 423 pixels.
- Maximum file size: 4 MB.
- Image types: JPG, GIF, BMP, or PNG.
Perfect display on various screens
There are many different platforms and devices on which users can view YouTube and access your channel, so it’s important to review your design and ensure it displays correctly across different device types and screen sizes and that the most important parts of your image, such as text or logos, display legibly in the aforementioned ‘safe zone’.
YouTube video sizes: 1280 x 720 (minimum HD)
Uploading your content to YouTube is one of the most important parts of establishing your presence on the site. Videos can tell viewers something about you as a person, or they can showcase something your business has to offer.
Video Instructions
Videos must maintain an aspect ratio of 9:16. Smaller videos, such as 4:3, will be scaled to fit.
Image sizes on LinkedIn
LinkedIn is primarily for connecting with other professionals, but it’s also a resource for businesses to connect with other companies, potential employees, and industry leaders. You can choose between a profile and a business page (with both free and paid options).
Adhere to the recommended sizes and measurements below for best results.
And always make sure to check your profile and content across multiple devices after uploading.
LinkedIn profile picture size is 300 x 300 pixels.
LinkedIn logo size 300 x 300 pixels
The logo image on LinkedIn is treated as a profile picture.
You can use 200 x 200 pixels as a minimum.
LinkedIn profile cover photo sizes: 1584 x 396 pixels (recommended)
advice
- Make sure the file size is smaller than 8MB.
- Cover photos are cropped differently on mobile and desktop. Make sure your profile is viewed in both view types before finalizing.
LinkedIn Company Page Cover Image Size 1192 x 220 pixels
Some sizes vary between LinkedIn profiles and company pages.
You can also use 1536 x 768 pixels.
LinkedIn company photo size 900 x 600 pixels
For photos shared via your LinkedIn company page, you can use up to
Size 1200 x 627 pixels.
LinkedIn image sizes for company pages
- Company logo size 300 x 300 pixels
- Page cover image size: 1128 x 191 pixels
- Main image size for Life tab: 1128 x 376 pixels
- Custom module image size for Life tab: 502 x 282 pixels
- Life Tab Company Images Image Sizes: 900 x 600 pixels
- Square logo: at least 60 x 60 pixels
LinkedIn Ad Image Sizes
- Company logo size for advertising: 100 x 100 pixels
- Featured Ads Logo Size: 100 x 100 pixels
- Custom background image for spotlight ads: 300 x 250 pixels
- Promotional content images: 1200 x 627 pixels (1.91:1 aspect ratio)
- Circular images for supported content: 1080 x 1080 pixels (1:1 aspect ratio)
Best advertising formats based on advertising objectives
Advertising best practices are to select ad formats based on your advertising goals. For each goal below, select the ad format known to be best for achieving that goal.
Objective : To raise awareness
- Best Format : Video
- Advantage : Transferring the largest possible amount of information in a short period of time.
Objective : Maximize clicks
- Best Format : Still Image
- Feature : Combine it with a compelling call to action.
Objective : Maximize conversions
- Best Format : Still Image
- Feature : Combine with your click-to-action call to action.
Objective : Maximize app downloads
- Best Format : Video
- Feature : Provide instructions on how to use the app.
Objective : Maximize app downloads
- Best format (if available): Platform-specific custom formats
- Feature : Increase app installs higher with custom format
Goal : Maximize engagement
- Best Format : Video
- Feature : Tell stories that engage people.
Why is it important to know the correct social media image sizes?
Social media marketers need to get several things right when creating visual content for social media.
You should ensure that any images you use do not violate copyright laws. If you don’t have original images, you should find high-quality ones. You should also be aware of the tools available to help you upload your images to social media.
Furthermore, you should properly design and format your images according to social media display standards. This is very important for the following reasons:
- It prevents your photos from distortion and awkward stretching. Avoiding this makes your photos look professional.
- Your images will be optimized when displayed on social media sites. This can help increase engagement.
- Ensures your audience sees the full image. Incorrect sizing can disrupt some of your brand messages.
- It can protect your content in the future. Being aware of social media image sizes now could mean less work for your brand in the future, when the network changes how images are displayed again.
