Text-to-Video AI tools have become one of the most important trends in the artificial intelligence revolution and the AI tools that have recently emerged on the web. Video has also become an important element in the world of modern marketing, and its importance in digital marketing has grown. Video is an effective way to communicate with audiences and deliver messages better and more clearly.
If you’re wondering if it’s worth investing in video marketing for your business, I’d say: 100% yes.
In this highly visual digital age, video content has become crucial in attracting potential customers, ensuring customer retention, and increasing sales.
According to a recent study, demand for video content and resources is growing significantly, with approximately 91% of consumers wanting to see more online video content about brands and businesses.
Additionally, 78% of video marketers say video has directly helped them increase business sales, while 83% claim video content has helped them attract more leads.
However, while video content provides businesses with an excellent return on investment (RoI), creating professional videos that engage customers can be a significant challenge.
Even if you use the best video editing software, the process can be tedious, time-consuming, and require excellent skills to achieve great results.
This is where AI-based text-to-speech and text-to-video tools or AI text-to-video tools come into play.
These generators make creating high-quality videos from any text easy, making your life easier.
In this article, we’ll look at the best text-to-video AI tools and how they can help you overcome the challenges you may face when creating professional videos for your business.
Challenges and difficulties of creating a professional video
While video marketing offers a higher return on investment for businesses than any other form of media, the video production process is fraught with several significant challenges.
Some of the most common challenges businesses face when creating professional videos are:
- Budget (Production Cost) : Insufficient budget is one of the most common challenges in video production and creation, as editing costs have become prohibitive—especially for small businesses. Brands and small businesses don’t have the resources, sophisticated equipment, or money to hire a specialized editing team to produce a professional video to achieve the best return on investment.
- Quality : Ensuring high-quality video is crucial for businesses to ensure the outcome is highly effective. Poor lighting, camera, or audio can diminish the impact and effectiveness of a video, distracting viewers from the focus of the video.
- Time constraints : Video production is a time-consuming process, as it also involves pre-production hassles, including coming up with video ideas, selecting the right resources, writing a script, and post-production issues related to video editing. Therefore, creating professional videos can be time-consuming for businesses, especially those involving multiple takes.
- Lack of ideas : Another common challenge in video production is the lack of content ideas and the skill to create a compelling story that resonates with viewers and the target audience. This involves understanding customer needs and creating a narrative that effectively communicates with the target audience.
- Adaptability : It’s essential for businesses to create videos for multiple formats and platforms, such as social media, TV ads, blog video content, website video content, and more. Each platform has its own unique needs and requires specific standards for sharing videos. Creating videos that fit all these platforms is another challenge for businesses.
- Space : Space crunch is another challenge of video production that involves limited space for crew, equipment, talent, and movement.
- Recruiting Resources : A common challenge companies face is finding the right talent to be part of your video production that fits your budget, availability, and understands your video goals and brand message.
- Competition : Video production is a highly competitive space, requiring the creation of professional, distinctive, and innovative videos that grab users’ attention and stand out from the crowd, a challenge that businesses face in this competitive environment.
So, what’s the solution to these problems? You really think; the answer is video creation and text-to-video converter tools .
Benefits of AI Text-to-Video Tools
Smart tools and AI-powered text-to-video conversion tools help you create professional videos without the need for sophisticated equipment or editing software.
All you need to do is enter a text entry into the AI tool to automatically generate a video according to your specific instructions. For example, you can enter a video description and key details, or even a blog post or article, and it will be converted into a video.
Here are the main benefits of AI text-to-video converters:
- Time-efficient
, it automates the entire video creation process, making it much faster than traditional video creation methods, eliminating shooting, editing, and other manual tasks. - Cost-effective:
AI-powered text-to-video converters don’t require high-quality cameras, expensive equipment, or a large production crew. Therefore, they are an affordable and budget-friendly alternative to professional video production. All you have to do is enter your video text, and the software will take care of the rest. - Adaptability
You can create videos in different languages using AI text-to-video converters – making it highly suitable for your business if it deals with global customers and markets. - Customization Capability
These converters offer high customization capabilities, allowing you to customize the video length, content, style, format, and more to match your specific preferences. - Flexibility
You can easily create videos in multiple formats, styles, and platforms, such as websites and social media, making it effective for your business if you want to quickly create a video and scale it across multiple platforms and for social media marketing . - Access
AI text-to-video tools allow you to create engaging videos with unique voices, diverse voice actors, and stunning backgrounds to capture and engage customers or viewers, increasing customer engagement.
Thus, AI video creation tools and text-to-video converters help solve the challenges associated with professional video production and creation – automating the entire process without the need for much human touch, making it an affordable, convenient, and time-saving solution for businesses.
So, if you want to create video product demos or explainer videos using AI, let’s take a look at the best AI text-to-video tools that make video production easy for your business.
Top 8 AI Text-to-Video Tools
In order to produce high-quality, marketing-friendly videos, marketers need to use the right text-to-video tools. In this article, we’ll take a look at the best AI- powered text-to-video tools available on the market:
1. InVideo
Invideo is a popular and powerful text to video converter that turns your blogs, articles, and presentations into engaging and quality videos.
It consists of an easy-to-use drag-and-drop video editor interface with a comprehensive library of over 5,000 configurable templates, over 50 AI-powered themes, iStock media, and filters to create YouTube videos, promotional videos, testimonials, or advertising videos for your business.
Moreover, you can also share your video content on different social media platforms, such as YouTube, Facebook, and Instagram with ease.
2. Synthesia
Synthesia is one of the most popular AI-powered video creation software and tools that lets you turn any text in emails, PDFs, blogs, and presentations into professional, high-quality videos with just a few clicks.
Simply select a suitable customizable template and AI character image, then paste or type your text, and it will automatically generate a video and convert the text into a professional video directly.
Synthesia allows you to choose from over 55 templates, 85+ characters, and 400+ voices, and convert videos into over 120 languages. This means that if you don’t have the budget or resources to hire writers or speakers, you can choose custom AI characters with realistic movements to narrate your text.
You can also easily edit and customize your videos by adding text, images, animations, colors, transitions, styles, and more using the tool’s built-in video editor.
Additionally, you can also add your brand assets, such as logo, background color, and text font that reflects your brand image, and create videos with different use cases, such as how-to videos, training videos, marketing videos, and explainer videos, within a few minutes.
3. Fliki.ai
Fliki.ai helps you convert text to speech and text to videos using AI speech voices in minutes.
All you have to do is add the text or URL of your blog post or article, and Fliki will summarize the content, find the perfect matching images, and create a video with a human-like voice. Furthermore, it also adds branded subtitles within your video.
It offers over 900 voices in 75 languages and over 100 dialects , ensuring it fits your video’s sound and format.
Some of the latest features offered by Fliki.ai include audio cloning, a premium music library, Giphy integration, multi-level summarization, and interactive translations.
4. Hour One
Hour One is an excellent AI video creator that allows you to convert text to video or text to voice and create multilingual videos presented by virtual characters.
You can choose from over 100 virtual people to present your videos and explain their content to your audience.
Hour One offers ready-made video templates, ranging from presentation videos and product tutorials to news and HR videos.
You can choose from over 60 languages to create high-quality production videos in a cost-effective and time-efficient manner.
The best thing about Hour One is that it allows you to create a free video to test the tool’s features and see if it meets your business needs before investing your money and paying for its subscription.
5. Elai.io
Elai.io is an easy-to-use text-to-video tool that allows you to create videos 20 times faster than traditional video production—eliminating the need for professional filming equipment, crew, or studio.
You can choose from over 65 languages and take advantage of the automatic translation feature for maximum impact. Additionally, while elai.io offers a selection of over 25 avatars, you can also request and create a custom avatar that best represents your brand. Learn more about how elai.io helps you create professional videos in minutes.
6. Pictory
Pictory is a simple, lightning-fast text-to-video tool ideal for video marketers, YouTubers, and course and video tutorial creators .
It doesn’t require any technical knowledge or experience creating or editing videos and lets you create your video in minutes using a powerful AI assistant.
Pictory consists of a huge media library, allowing you to choose from over 3 million images and videos and 15,000 music tracks to customize your video to your specific requirements.
Thus, you can easily add suitable music or your own professional voiceover to your videos, unlike many other text-to-video converters. Furthermore, Pictory runs on cloud storage and is highly compatible with both Mac and PC devices, eliminating the need to download the tool to your computer and cause it to slow down.
7. Colossian
Colossyan lets you convert texts, articles, text files, PPTs, and blogs into videos in over 75 languages without any advanced equipment or experience.
It uses features like machine translation , an AI script assistant, a custom avatar, and video with subtitles to generate studio-quality, human-like presenters.
You can create an unlimited number of video types, such as educational and instructional videos, marketing and sales videos, explainer videos, company videos, and blog content videos.
You can try our fast and scalable AI text to video converter for free .
8. Lumen5
Lumen5 is a text-to-video tool that allows users to turn their articles and written content into professionally presented videos in minutes.
The tool is powered by AI technology and offers an easy-to-use interface. It enables users to customize the design, colors, text, graphics, music, and various audio and visual effects and add them to the final video.
The tool also offers a vast library of images, videos, and music that can be used in video design. Lumen5 can be used by digital marketers, creatives, bloggers, and content creators to transform written content into innovative, engaging, and high-quality videos.
Uses of text-to-video conversion tools
Text-to-video conversion tools are tools that help convert texts into video files in various formats. Their uses include:
- Produce educational videos : Text-to-video conversion tools can be used to produce educational videos that explain specific information or explanations.
- Creating marketing content : Text-to-video tools can be used to create marketing videos for products or services.
- Produce awareness videos : Text-to-video tools can be used to produce awareness videos that highlight important risks or warnings.
- Create entertaining videos : Text-to-video tools can be used to create entertaining videos such as cartoons or animations.
- Convert articles to video : Text-to-video tools can be used to convert written articles into videos that illustrate the written content in a more engaging way.
- Generate social videos : Text-to-video tools can be used to generate short videos suitable for sharing on social media platforms.
- Producing voiceover videos : Text-to-video conversion tools can be used to produce videos that include voiceover over written text.
Conclusion
Using videos in your marketing campaigns and website content is crucial to meeting customer demands, staying competitive, increasing customer retention and business sales, and improving your website’s bounce rate .
However, creating professional videos is not easy. Therefore, Text-to-Video AI tools provide an easy and affordable solution that delivers impressive results for creating professional videos in minutes.
Using the text-to-video tools above, marketers and content creators can create professional videos in minutes and transform their articles and posts into engaging videos, helping to promote the brand and better connect with audiences.
Among the best conversion tools are InVideo, Synthesia, and Lumen5, which feature user-friendly interfaces, full customization control, and a wide range of ready-made templates, visual effects, and music. Use any of these tools to create professional videos that will enhance your work or next project!
In conclusion, I hope I’ve helped you understand the importance of video and how to choose from the best text-to-video tools that offer the essential features you need to create and publish professional, high-quality videos for your business.
