The World Wide Web is overflowing with millions of bloggers, but there are only a few of them who can influence their visitors and attract them just like a magnet, by mastering many skills. In this article, we shed light on some of the skills that help bloggers attract readers and influence them.
1. The principle of reciprocity:
The principle of “reciprocity” says that if you give someone something as a gift and then ask them for a favor, they will do it for you with pleasure, meaning they will do it for you in the same way you did for them. For example, DropBox gives you 2GB of free storage, then asks you to “return the favor” by sharing the favor with your friends, and then rewards you with an additional 250MB. That’s the principle of reciprocity.
In the world of social networks, you can use this strategy; for example, if you publish an e-book for free on your blog pages, the reader will download the free book and then subscribe to your blog and will be a fan of yours on Facebook, and follow you on Twitter. “Now I have the book; would you mind following me on Twitter?”
2. Social proof:
If a person is determined to make a decision, he usually looks at others in a way that builds an idea for making this decision. This is known as social proof, and there are some signs of “social proof” in the world of social media.
• Subscribers: There are many followers of this blog, so I will be one of them.
• Reviews: If I see a book with 500 reviews and an average rating of 9/10, I will most likely buy this book over others. Also, if I see a blog that many bloggers are talking about, I will not hesitate to visit this blog and subscribe to it, so make sure to build a friendship network with many bloggers.• Comments: If I see an article that has received more than 500 retweets, it will of course make me read it more than one that has received only 50 retweets.
Bottom line: A large audience in the world of social media is a priceless commodity.
3. Gaining love and appreciation:
What distinguishes humans from computers is that humans can interact and integrate with other humans, so try to impress your readers, and to do that, here are some tips:
• Be social: Interact with your readers, don’t be a robot.
• Give them what they want: If you find someone looking for information or has a question, do not be stingy with him.
• Be polite: Do not respond to insult with insult. If you do not have a good response to someone who insults you, it is better to remain silent.
• Be funny: If you have a sense of humor, show it reasonably. Readers always love fun.
4. Influence
Boast about your achievements. If you have an article published in a newspaper or magazine, or if you have developed a certain application, or if you have contributed to an achievement, highlight it and highlight it to your audience. This will give you more influence and appreciation among your audience.
